More Twitter Hints (article)

A list of 28 essential promotional sites

This article contains selected content
from outside sources which
we thought interesting or useful.

Mark Stone, who has written music promotion blog (the link to his blog doesn’t work anymore), created a list of 10 Essentials for effectively using Twitter. While any one article can’t really cover using Twitter, this one is short and ueful. As usual with these republished articles, I plan to cover similar material as the site grows. -BW-



10 Essential Twitter Habits For Your Band

Author: Mark Stone

1. Register for Twitter.com – Create both a band account and each band member needs to create an account. Use the band member accounts to be interactive with fans while the band account would be used for band “Tweets” such as new songs, new shows, new blogs, etc.

2. Twitter Widgets – Make sure you add Twitter widgets to all of your sites so people can easily find and add your Twitter account. You can select various widgets to use for your MySpace, Facebook, Blogger and other accounts.

3. Fan Interaction – Use your band member Twitter accounts to directly interact with your fans. Be spontaneous and let them know what you’re doing. Answer their replies (@replies) and direct messages (DMs). Ask your fans questions and reply to their responses.

4. Tweet, Tweet, Tweet – With your band Twitter account, make sure you post band-related topics like when you post new songs, write new blogs, update your show/tour list and add new merchandise. Use bit.ly.com to shorten your link URLs to use less of your 140 character limit. This site also gives you statistics on who is clicking on your links. You can also re-Tweet all of these band-related topics on band member accounts.

5. Activate Phone Tweets – In your “settings” tab in your Twitter account, activate your phone to use outgoing texts to update your Twitter account. This is great if you’re on the road because you can still interact with fans on your phone. You can have a Twitter conversation with fans through your phone without them ever knowing your phone number.

6. Tweet Pictures – Once you activate your phone Tweets, register for Twitpic.com and you can take pictures from your cell phone that will update your Twitter account. Fans LOVE seeing pictures of you and of your daily life. Send them pictures and you will get more fan interaction.

7. Contests – Twitter contests are becoming popular amongst record labels, street teams, merchandising companies and websites. Make sure you run band Twitter contests by making sure people are using your Twitter account. You can count replies or refer them to one of your sites to find out how to win. By having Twitter contests, you increase the amount of people that will “follow” you on Twitter which increases your fan exposure.

8. Tweet-Ups – This is just a fancy name to meet up a group of people by giving them a location via Twitter. If you’re on the road or in your hometown, surprise fans by offering a “Tweet-up” so fans can meet you. You can also use it for surprise shows, acoustic shows or other promotional needs.

9. Twitter Onstage – A creative way to get fans to add you on Twitter is to tell everyone, between a song, to add your band and/or band member accounts on their Twitter. Fans can do all of this from their phone. They simply have to text “follow (username)” and hit send. Your fans are now following you. The bigger your bands followers the more influence you have over them to get out information fast.

10. Co-Founder of Twitter – Biz Stone, the co-founder of Twitter, recently wrote an article on Billboard.com about how bands can use Twitter to their advantage. Read it!

Have you used another Twitter technique for your band or music that I didn’t discuss? Leave a comment and tell me or email me at: markstone424@gmail.com. Or add my Twitter account at www.twitter.com/markstone424.

Article Source: http://www.articlesbase.com/music-articles/10-essential-twitter-habits-for-your-band-963959.html

About the Author

I’m a music industry veteran that loves the quickly changing music landscape. I am always blogging about the latest music marketing trends (secrets) to help musicians achieve their goals.

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Twitter For Musicians and Bands (article)

Using Twitter to Promote your band

This article contains selected content
from outside sources which
we thought interesting or useful.

I found this article on www.articlesbase.com, and it seems to have some interesting points on using Twitter to promote your band. I plan to add more information about using Twitter, but this is a good start. BW



Twitter For Musicians and Bands: A How-To Guide

Author: Ryan Gutierrez

Part of the beauty of Twitter is that it can be many things to many people. As part of my effort to recruit as many people to Twitter as possible, I decided that I should write posts about how Twitter can be used in different situations. For example, of course you can just use Twitter to make plans with your friends, but the interactivity of Twitter can be very useful for people in all sorts of different professions. I’m going to attempt to come up with as many different uses for it as I can and I’m going to start with the one I feel (for better or worse) qualified the most to talk about: using Twitter to promote your band or music.

Your Fans Really Do Care What You’re Doing
Believe it or not, if you’ve been making music for a while, you’ve probably accumulated a not-insignificant group of fans who are interested in what you do on a daily basis. These are the fans that download all your songs (whether you want them to or not), go to all your shows and buy all your t-shirts. Every band has these, no matter how long you’ve been around or how bad your music is. These are the people that you can cater to with Twitter.

I suggest updating at least twice a day. Once when you get up you should post what you’re going to be doing that day, whether or not it’s related to your music, and once when your day is done to let them know how it went. Believe me, if Cedric and Omar from The Mars Volta or Daft Punk were on Twitter, you better believe I would be following them and would get super excited whenever they updated, even if it was just to let me know that they were eating a bowl of Cheerios.

Promoting Your Shows
Twitter can be an extremely effective promotional tool because you can ask people to come to your shows on several different occasions. If you are booking a tour, I suggest updating on Twitter when the dates are finalized and linking to the posted dates on your web site. Also, the day before the show, as well as the day of, you can update reminding everyone to come out to see you.

If you have enough fans and followers, you could make them feel extra special by having exclusive shows or afterparties that you only mention on Twitter. Once your fans find out that you are having these secret events, they will start following you on Twitter, thereby increasing your reach.

Take Requests
Since Twitter makes it so easy to interact with your fans, why not ask them what they want to hear when they come to your show? Maybe you’ve been neglecting to play an old fan favorite. Twitter is an easy way to find out what your fans want to hear, straight from the source. All they have to do is either direct message you or reply to you using the @ symbol.

Twitter-Exclusive Downloads
Say thank you to your biggest fans by giving your Twitter followers the heads up on exclusive new songs and videos. Posting a link on Twitter and NOT your web site says that you really value your fans enough to give them something special. Of course, once word gets out that you have a new song available for download, your non-Twittering fans will download it, but your Twitter followers will feel special because you gave them the heads up first.

Get Instant Feedback
Not sure if that hook you’re writing is trash or gold? Post a clip on Twitter and if you have enough followers, you’ll get instant feedback in minutes! Jason Calacanis, founder of Weblogs Inc. and Mahalo, uses it to get feedback on new designs for Mahalo. Sure, you could say that the fans should have no impact on the music you make, but if you want, you have an instant focus group that has your best interests at heart, wants you to succeed and would love to have you take their feedback into consideration.

Twitter-Exclusive Contests
This falls along the same lines as taking requests via Twitter, except it’s more fun. You could create a contest in which they plug your new song or upcoming show in one of their updates and that enters them into a drawing where the winner gets free tickets to an upcoming show in their area. You get free promotion, they get to come to your show for free and their followers check out your new song. It’s a win-win for everyone involved.

This is really just scratching the surface of how musicians can leverage Twitter to build their brand, increase their audience and get more people to hear their music. I’m sure as time goes on and more and more bands adopt Twitter the way they did MySpace, we’ll see some really innovative ways to use Twitter, but these ideas should be enough to get you started. Good luck and follow me on Twitter!

Article Source: http://www.articlesbase.com/viral-marketing-articles/twitter-for-musicians-and-bands-a-howto-guide-447592.html

About the Author

Ryan Gutierrez is a technology expert, specializing in internet marketing. Visit his site at http://www.ryangutierrez.com. There, you will find articles about upcoming technology trends and making money online. You can also keep up to date with what he’s doing by following him on Twitter.

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Gravatar – do you need one?

A Gravatar is an avatar you can set up at Gravatar.com. You associate a square avatar with your e-mail address, and then whenever you create a post at a website that supports Gravatars, your own avatar will automatically show up. WordPress is one of the main sites that support Gravatars, although I’ve seen them crop up elsewhere.

If you have a WordPress based site, you have the option of turning Gravatars on or off, and they are currently turned off at Indie Ave because I didn’t like the way they showed up in my pages. I might give it another try later.

But at the moment, I think the answer is yes, you should get your own Gravatar so your avatar will show up if you post to a Gravatar enabled site.

The design your use for your avatar is fairly important because it will help to establish your band’s “brand”. Ideally, your avatar will be based on your band’s logo – something you want to become automatically associated with your band. And it would be great if your avatar really stands out when it is displayed, even in a tiny 16×16 or 32×32 picture such as you might find on Twitter. (Twitter does not use Gravatar, but it would be an excellent idea to use the same design for both!) Done right, your avatar can even serve as your favicon.ico for your web site (more on that later in another article, but you can Google favicon.ico to learn more now if you want.)

For example, here are Ivory Drive’s and Indie Ave’s avatars: 

The Ivory Drive avatar really stands out when it is displayed in a group of other avatars. It is being used as Ivory Drive’s Gravatar, its favicon.ico, and many other places. This avatar is not the only square picture Ivory Drive uses, however. It is better to use a real photograph on most of the websites that host band pages. However, whenever appropriate, it is a good idea to use a single gravatar (or close variation) whenever possible to maximize your brand image.

It is fairly easy to define your avatar at Gravatar.com. The idea is to associate an e-mail address with an avatar. Then, whenever you post to a site that supports Gravatars, the site will use your e-mail to fetch the corresponding Gravatar. This means you either need to be consistent on the e-mail address you use when you post, or add all the e-mail addresses you use to post to your Gravatar.com account. Just go to Gravatar.com to set up your account.

Note – this is not the most critical topic I hope to discuss here at Indie Ave, but I just spent some time setting up Indie Ave’s and Ivory Drive’s Gravatars, so now is the time to write about it!

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New site ready!

The new Indie Ave is ready to help guide indie artists to the best web resources!  Come check our our new layout and features. Here’s some of the new features:

  • Automatic content management – almost all new content will be added by new blog posts – like this one. You can follow new posts via our RSS feed or on Twitter. Posts will be automatically added to the appropriate site pages – e.g., Reviews, Site Building, Tutorial, and so on.
  • Upgraded link list. We’re building what we hope is a fairly comprehensive set of links to sites potentially useful to the indie artist.

We hope to become one of the best sites available as a resource for Indie Artists – promotion, web site building, fan exposure – the whole bit. If you have any suggestions or would like to contribute an article or other content, please contact us using the Contact page.

Thanks for visiting!

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